Google AdSense is an ad placement service from Google. The program is intended for website publishers who want to display targeted text, video or image ads on web pages and earn money when visitors view or click on the ads. Despise all that Google Adsense still have advantage and disadvantage that follows it.
Advantages of Google Adsense
Adsense for search offers publishers the opportunity to offer a search tool through their website. The search function provides results that contain Awards ads and therefore publishers can generate revenue.
The effectiveness of this tool for publishers comes in the functionality for website visitors. Those who searched sources on a website can return to Google to complete a search. If this source is in a website on which they are currently located, they are likely to use the publisher’s website to search, and therefore the publisher may receive returns.
Publishers often claim that having a search tool on their website is a good way to generate Adsense revenue without reducing concern for their brand. Just as a company that sells a product does not want a rival provider to have an Adsense ad on its website, they will not feel that this disadvantage is relevant. The benefits of AdSense for search also lie in the space it occupies on the screen. The results are displayed on a separate page so that publishers do not feel they are sacrificing space where Adsense would appear earlier.
The tool can also cause visitors to select the specified website as their home page. If the website contains relevant sources and still has the functionality that is linked to Google, the website has a broader overall appeal. Those who visit the website for the first time and realize that it does not meet their needs can still use the website search function.
Adsense publishers often indicate that they receive less per Click Through with Search. Although this is the case, surfers are more focused on ads than with Google Adsense. If a visitor has changed the item or subject that he wants to search for and is not forced by the advertisements; they can still find what they are looking for, since the publisher earns a percentage.
It is also a good tool because publishers can allow their site to be searched with the same technology. That is why surfers are more likely to find the resources they need on the website of the publisher.
Google has a smaller database of advertisers for Adsense due to the selectivity of advertisers. The search toolbar provides results that include advertisers who do not want to appear in Adsense for content.
Google for search is also used by major leading websites where this is rare with AdSense. Companies that provide a service or sell a product more often choose to include the search toolbar in their website without feeling it appreciates their brand.
In fact; many companies even feel that their brand has been strengthened by alignment with the Google logo. Others who choose not to use the Google logo can take advantage of the customer’s assumption that the search technology used belongs to the website on which they are located, and therefore further benefits are harvested by the publisher.
Since AdSense is plagued by click fraud, the same is less likely to be found in search. Click fraud requires that the person or people who commit the crime perform realistic searches and avoid suspicious behavior. This can be extremely difficult, and with less revenue per click, those who commit click fraud will probably all stay away from searching.
Disadvantages of Adsense
Since Adsense is becoming the most popular publisher for Price per Click ads, there are still flaws and drawbacks. Since the beginning, advertisers have chosen to advertise in search queries because they felt visitors were less targeted. This is a genuine concern and completely logical. If you visit a website and notice an advertisement, there is a good chance that you will not concentrate particularly on its content.
Adsense has also become so popular that people can distinguish them from other advertisements. That is why people can choose to ignore them without even thinking about it. This is a popular topic discussed by Bloggers and a topic that can hold a lot of truth. Many have blamed Google for this, and their decision to place text under the ad with “ads from Google.”
Many publishers never get the income they expected when they started the program. Those who only get 30 – 40 visitors a day on their website will probably not even earn one dollar a day. Many advertisers talk about rates such as 1.5% – 5% for conversion from traffic to click, while they only get $ 0.10 per click. The math doesn’t work well, but you can hardly blame advertisers or Google if you don’t get enough traffic. The key is to bring targeted traffic to your website that is likely to click on ads, but it is said that it can be easier in other programs that allow numbers, such as a 75% share in advertising revenue for publishers.
Another disadvantage of Adsense is that it has almost become sticky. Appearing on websites that generally seem to be designed in a do-it-yourself way has led people to be inextricably linked. This can only be addressed through the development of Adsense to be more attractive to the larger brands, while those currently using Adsense are limited.
Google Adsense must also address the problem of click fraud that is expected to count for more than 15% of the clickthrough rate in the content. This means that advertisers who are particularly affected have moved to other programs or have restricted their ads to search.
This means that there is less competition in content and therefore smaller income for publishers. Publishers who previously had high-yield ads must now change their content to ensure that they do not receive ads at all. This has largely been the fault of the publishers themselves, but the issue is one that; if it is not addressed, it can bring Adsense to its knees.
Google Adsense also has the disadvantage that they do not pay enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere, problems will arise for both advertisers and publishers. Although Google does not pay enough to search, another major problem with Adsense is that it does not have a powerful database of graphic ads. Many advertisers prefer to display graphically driven advertisements, but this still has to be done. Since there are several other programs for PPC, graphical distribution problems can occur.
While this may not be a problem for all publishers, many complain that the ads on their site do not change, so their returning visitors do not see new ads and therefore cannot visit. This is a problem that can be addressed by rotating advertisements. However, if advertisements rotate, how is that linked to advertisers who pay a rate per click? These are all issues that Google must address to ensure that Adsense remains the market leader.
Adwords, on its own, also has major advantages and remains the best in the market. The CPC rates can be chosen by the advertisers so that even when they feel they are not getting the results, they expect that they can lower their prices while still using the service.
Although many problems with Adsense persist, the program remains the most popular among publishers, while Google Adwords remains the most popular among advertisers; with a database of more than 140,000 Adwords, it will remain at the top.
The best part of Google AdSense is that it’s free. Setting up a new account takes hardly any time and all a person needs is a website or even a blog. The registration process is also not very complex and, once properly set up, can easily become a normal source of income for people from all walks of life.